Author: zahidjavali

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    The big idea

    Where do creative people get their inspiration from? Ted Hughes attributed it to fishing. JG Ballard thought it had more to do with whisky. We are not digging deep into the source of their bright ideas. Instead, we dwell on the big ideas that brightened up 2002. And as Rance Crain, editor in chief, Advertising…

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    Sonia at close quarters

    Sonia V Narayanan, 32, has always looked at things from close quarters. Whether it’s ‘early morning traffic choking Delhi’s broad-necked roads’ or ‘two well-respected families whose reputation begged her silence’, her pen has captured it all. “All the characters are inspired from life but none of them is me,” says Narayanan, who is out with…

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    To Lee or not to Lee

    Welcome to the edge, says the denim jacket of her scrapbook. Danger: extremely flammable, cautions her ad campaign on an apparel line. Welcome to 34-year-old Suparna Mitra’s life. Her job is to make Lee part of every young adult’s wardrobe whose age is between 17 and 24. “The key in any sales and marketing business…