Nano. Appears to be Tata’s gift to the world. Right on time. He’s packing his bags and heading to a life of relative anonymity. Will Nano follow him?
Don’t think so. And this is why:
1. Most Nanos could become autos across the country. That would mean, safer, relatively pollution-free private transport.
2. The number of two-wheelers will come down on the roads as people opt for Nano, reducing pollution loads and rash driving.
3. It could make all the small car owners like Maruti to offer a lot more at the existing price of Rs 1.93 lakh.
4. It could result in many more companies like Bajaj and GM to rival the Nano. Since Nano scores on pricing, the competitors will want to offer more features for the price of a Nano. The consumer will be king.
5. Tier 2 and tier 3 cities will benefit the most and become more upwardly mobile.
6. Tata will come out with luxury models of Nano that will compete with the Santros and Swifts of the world, and yet keep the prices economical. Win-win again for the consumer!