Ensure that your choice of gift is appropriate for the occasion, and for receiver. For instance, a chocolate cake given to a friend on a diet would be a little thoughtless!
Sometimes very expensive gifts could embarrass the receiver, especially if he is not in a position to reciprocate with one of similar value. Be sensitive to this issue.
Certain companies have strict policies about their employees NOT accepting expensive gifts or any gifts from business associates. Take note.
Be careful when considering your choice of gift, by keeping the nationality of the person in mind. Certain items may signify mourning, or be considered a bad omen and the last thing you need to do is upset a foreign business associate, whom you’re trying very hard to impress.